Summertime usually means summer jobs, but this isn’t the only time your business may see a spike in revenue and customer attention. You can be sure that you are ready to take on the influx of traffic by hiring more employees—seasonal employees that is.
Seasonal employees are the best answer to peak times that don’t last. Even though you still have to train a new employee, seasonal employees still save businesses time and money than a full-time, year-round employee. Often, slow periods during the year cannot justify the monthly expense of a full-time employee.
Industries that can benefit the most from seasonal employees are those in retail, entertainment, food, or hospitality. It is common for stores to see peak sales around the holidays while restaurants and hotels see their business times during the summer and vacations are ruling their customer’s schedule.
Tips for Seasonal Hiring
- Since you are saving on full-time benefits, don’t skip on the wages. A seasonal employee is well equipped to handled the task and hours as a fulltime employee would. Keep seasonal hires returning each busy period by paying them fairly.
- Businesses can save themselves more hassle if they consider using a temp agency—one that will review and vet potential candidate prior to scheduling an interview, so you know the person across from you will be more likely better suited for the job.
- Speak with your HR or accounting to determine which label—contractor or employee—will be best suited for the seasonal work you a hiring for.
- Advertise to your customer base. If your store caters to professionals, you should hire individuals with a professional appearance and personal to better relate to your customers.
- Look for employees where the schedule is opposite of your busy period. If you get busy around the holiday or summertime, you need seasonal employees who will be free during this time—consider high school, college students, or teachers who may have more availability to pick up shifts when you are busiest.
Keep in mind that even though an employee is only a seasonal hire they are representing your company during that time. So be sure to properly vet and train all incoming talent to get the job you need done correctly.